Skills used: Ideation, Positioning, Art Direction, Creative Copywriting & Design.
Car insurance is REVOLTING.
In a bid to shake up the car insurance market and attract customers Kudo offer cheaper car insurance for better drivers. An app based test is used to score the driver; the result creates a tailored price that reflects your individual driving, not your postcode, your age, sex or other bad drivers on the books.
Central idea. Car Insurance is Revolting.
I wrote and executed an intelligently disruptive launch campaign. A bold approach with a duality that alludes to both old car insurance and the benefits of buying car insurance the new way - Kudo.
Building a tribe. Kick-starting a revolution.
The launch campaign was used to build a tribe, using specific persona’s and driver types (from I’m Holly I’m Revolting to Safe and Young Drivers Are Revolting) to turn the brand volume up and attract more customers - kick starting a car insurance revolution.
From the people. For the people.
