Skills used: Ideation, Branding, Positioning, Creative Direction, Creative Copywriting & Design.
Levelling up.
Green Man Gaming is an award winning video game retailer, they have e-stores in 195 countries and carry over 9,000 titles. To help support their continuing growth an on-going creative strategy was developed to reboot their brand and campaign materials.
A unique TOV and attitude was created - based around leveraging equity from the games on sale. This approach formed a brand and campaign platform that allowed them to turn their brand volume up by using authentic insights that resonated with their target market - gamers.
From content to brand.
Moving from content to brand helped Green Man Gaming strengthen their retail offering and achieve key business objectives including new industry partnerships, publishing and distributing their own games.
Living the brand. From the inside.Out.
Part of the brand reboot was to inform and engage all their employees. To help them understand and deliver the new brand vision a living ‘pirate code’ was created. It became part of their culture, their working environment, a compelling reminder of what defines and unites them.
