Skills used: Ideation, Branding, Positioning, Creative Direction, Creative Copywriting & Design.
Expanding Horizons.
VSP offers bespoke holidays across France, they wanted a brand refresh that would help support their ambitious expansion plans. VSP wanted to replicate their offer in new countries, starting with Italy and the UK.
Brand vision- Escape the Ordinary.
VSP’s passion, expertise and commitment to offering a different travel experience was placed at the heart of the brand refresh. The brand narrative was built around their experience and the travel experiences offered. ‘Escape the Ordinary’ became their brand promise.
Connectors. Creators. Experience makers.
Visually the VSP brand is a lens to the destinations and travel experiences on offer. With a bold, modern visual approach, coupled a unique TOV, authentic insights, (telling stories in micro moments) to cut through, inform and engage - offering customers different travel perspectives.
Travel never stops. Neither do we.
The brand was ‘future proofed’, engineered to be rolled-out consistently and effectively in any country without losing the uniqueness of the destination or the travel experiences offered.
