Skills used: Ideation, Branding, Positioning, Creative Copywriting, Art Direction & Design.
House of Prussian Blue. The Home of World-Class Creatives.
HOPB help high-end creative talent scale their business by providing extensive marketing, new business development, client relationship management and operational support. Their mission is to help grow businesses consciously and work with individuals and organisations with an environmental conscience, building a 'Home' for like minded and spirited people.
As well as operating in the creative industry and supporting its world-class talent HOPB champions saving the ocean's marine life. The brand and positioning was developed from these core values, using abstract Prussian Blue ink patterns (which can also represent the ocean), a cohesive typographic style and a distinctive logo which represents a collective and belonging by containing the 'P' within a 'B'.
