Skills used: Ideation, Branding, Positioning, Creative Copywriting, Art Direction & Design.
Catapult. Creative Propulsion.
Bold. Uncompromising. Energetic. LA based Catapult Creative Studios wanted a brand and positioning that reflected their unique approach to producing and shooting- people, places and cars.
I created a positioning for Catapult that reflected their ability to use new situations and changing environments as their creative platform- The Catapult Difference. Creative Propulsion.
I then reflected this positioning graphically using Catapult's brand assets in surprising and asymmetric ways, creating an explosive visual language.
