Skills used: Ideation, Branding, Positioning, Creative Direction, Creative Copywriting & Design.
1 Master brand. 7 Sub brands.
A compelling and dynamic brand reboot for Capita Education Software Solutions and its go-to-market sub brands, together they deliver a comprehensive set of digital education solutions that create better outcomes for students across the following: State Schools, Independent Schools, International Schools, Further and Higher Education.
The solution. 1 Simple Idea. Squared.
A square, the simplest of shapes was used to create a branding system that connected all of the existing brands. Additional to this cornerstone of the brand, a holistic graphic language was developed - including TOV, individual visual libraries, specific colourways and recommendations on how to incorporate this design thinking across multiple channels from digital to print.
Each brand has been engineered to ‘flex’- giving it the ability to carry relevant campaign messages and imagery, helping it to communicate effectively in its specific market without losing its relationship to the parent brand.
