Skills used: Ideation, Branding, Positioning, Creative Direction, Creative Copywriting & Design.
Making a difference. One space at a time.
Brand and positioning for Logely - a social accommodation organisation operating in Paris. Their commitment to the cities poorest and the homeless (often women and children displaced through war or political unrest) goes beyond just offering a bed.
Logely Spaces = Safe Spaces
Logely offer a secure and caring environment, working alongside charities and local partners, they help residents rebuild their lives and integrate back into society.
Logely Spaces = Dignified Spaces
Being human, having empathy, having respect, doing the right thing, always being there and setting new standards within the sector was at the heart of Logely.
Simple. Dynamic. Consistent. Distinctive. Engaging.
The design language used for Logely visually represented multiple stakeholders, multiple audiences, multiple touch-points, partnerships and collaborations. Different TOV platforms depending on the intended audience, photographic libraries, brand assets, specific colourways and recommendations on how to deliver the brand across all channels from on boarding residents to campaigns in the surrounding community.
