Skills used: Ideation, Branding, Positioning, Creative Direction, Creative Copywriting & Design.
Still. Moving.
Brand and proposition work for international director and photographer Anton Watts. Anton wanted his brand to reflect his approach to his work and clearly stand out from his competitors.
The brand was brutally simple and ownable. It consisted of several elements which could be increased or decreased in visibility depending on the level of integration required alongside his work. This was supported with an overall positioning that described Anton’s offering - Still. Moving.
Another key element to the brand (part of a bold and unconventional creative strategy) was to develop a tone of voice for Anton’s self promotional material - allowing him to ‘tell the stories’ behind his work in a surprising and unique way.
